This post is courtesy of Guest Blogger Joy Poli.

By now you’ve likely heard of Glassdoor, the “Yelp” for job seekers. You’ve used Glassdoor to find jobs, research companies and to find out how other employees got the job you now want.

You’ve used the employee satisfaction overall rating to help you decide if you should apply for an opening. Maybe you’ve even been able to use the platform to study up on actual interview questions the company has used in the past. You’ve probably even learned how to pair your resume with your ideal job postings using keywords. Keywords help you match position requirements at target companies in order to stand out amongst the influx of resumes recruiters sift through on a daily basis.

Perhaps you wonder if there is anything else you can do to beat the system? Here are some ways to use Glassdoor beyond the first layer interface.

Leverage their Applicant Tracking System (ATS). Hiring best practices require companies with an ATS to keep your resume on file. This is good news for you. The purpose of an ATS is to help companies (typically larger than 100 employees) collect census information for their EEO-1 report with the Equal Opportunity Commission (EEOC). Once you find a company you’re interested in, you should apply because even if they don’t have an open position that fits your skill set, applying puts you into their ATS. Oftentimes internal recruiters will search their database first, before posting openings, to see if they already have someone who matches the hiring manager’s job search criteria. If this happens, you may be reached out to first when they have the next opening that matches your background.

Toe the line with keywords. You can run the risk of having your resume overlooked if you use too many keywords. Just as the search engines can penalize websites for keyword-stuffing (putting too many keywords in a certain section of content), some programs can reject resumes if they suspect your use of that same tactic. Toeing the line here is important. Too many keywords could mean your resume is overlooked or ignored. Too little could mean your resume won’t get the attention it deserves. If you’ve found that your job applications “fall into a black hole,” then perhaps it could be because your resume is not saying the right thing.

Find detailed lists of benefits. Are you looking for a new job because you need a better overall benefits package? Are you wondering why that information is not readily available on the company’s website? A benefits summary is typically presented to candidates at the time of an offer. Sometimes though, you can also find benefits information on Glassdoor. Glassdoor typically lists an extremely detailed benefit information checklist that shows the company’s Perks and Discounts, Vacation and Time Off, Family Planning and Parenting Guidelines, and Financial and Retirement checklists. Use this information to your advantage by comparing your ideal company’s benefits to your current company.

Stay on trend – are you unsure if the data on Glassdoor is current? Or maybe you’ve heard something about an organization’s culture or values that you’re wondering is old news? Take a look at the current employee satisfaction trend to help you visually see the company’s trending rating over the span of several years.

 

Use the overall trend curve to give you an indication if employee satisfaction is increasing or decreasing. This can help show the company’s growth in culture and focus on the staff. It helps answer questions like whether they are staying current in today’s competitive market. If they’re not, but you think they’re still a great company to work for, you can use this information to your advantage during offer negotiations. It’s like seeing their hand — you know they’re desperate for good employees and you are certain of your value. Leverage that.

Start using these tips today — you’ve got this!

Bio: Joy has a background in all things recruitment. Her career has spanned the staffing world, corporate HR and consulting. Joy is the owner of Strategic Talent Resources, a talent acquisition firm, and is the Co-Founder of Inner Circle Network, an exclusive B2B network in Chicagoland focused on bottom-line growth.

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